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Ice-Pop Biz: Cool And Fresh, But Will It Be Hot?

Roger Horowitz, right, started Pleasant Pops with his friend Brian Sykora. They sell their pops at the Mount Pleasant Farmers Market in Washington, D.C. (NPR)
Roger Horowitz, right, started Pleasant Pops with his friend Brian Sykora. They sell their pops at the Mount Pleasant Farmers Market in Washington, D.C. (NPR)

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