AdvertisementSeth Rogen, Evan Goldberg: Friends Till 'The End'June 11, 2013facebookEmailJames Franco (from left), Jonah Hill, Craig Robinson, Seth Rogen, Jay Baruchel and Danny McBride all play versions of themselves in the post-apocalyptic comedy This Is the End, written by Rogen and his writing partner Evan Goldberg. (Columbia Pictures)