Why we remember and believe lies so easily

With 2024 being a pivotal election year, many are concerned about the role misinformation will play in determining people's voting choices and the eventual outcome.

One of the greatest concerns for newsrooms and other organizations is how to correct misinformation or counter it. However, the ways that seem most obvious to deal with the issue are not necessarily the most effective.

Host Scott Tong speaks to Northwestern University professor Nathan Walter, who studies misinformation and how to correct it. He talks about how to set the record straight without making the lie easier to remember.