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Amplify Latinx's latest initiative seeks to boost state's Latino-owned businesses
Resume![Al Salas, CEO of Eco Auto (left); Angela Sanchez, CEO of Merge-Tek; and Enedia Roman, CEO and President of Amplify Latinx (Courtesy Vidia.branding)](https://wordpress.wbur.org/wp-content/uploads/2024/06/IMG_2944-1000x948.jpg)
Almost all of Boston's population growth since 1980 has come from the Latino community, with Latinos making up 14% of the state's population overall, according to census data.
What's more, a tenth of businesses in Suffolk County have Latino owners, and business start-up rates in the community have skyrocketed. Overall, the Latino community is contributing $9 billion to the economy, according to the Boston Indicators project.
The nonprofit Amplify Latinx hopes to expand on these gains and make them more equal through their business pitch contest for Latino entrepreneurs that gives cash prizes to finalists.
Eneida Roman, president and CEO of Amplify Latinx, joins Radio Boston along with two contest winners to talk about the program and Latino business ownership.
This segment aired on June 4, 2024.